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Video by @la.luna.asmr

While countless people find relief for tension and anxiety through whispered voices or softly tapping fingernails in ASMR videos, Penny Clarke (@la.luna.asmr) shares a different source of calm: hands squeezing soap from brilliantly colored sponges. “I’ve always found cleaning a great help with anxiety, which is something that affects my life every day,” says the self-described “full-time mum” (with a degree in criminology) from England. And as gratifying as viewers find her videos, it’s clear that making them comforts Penny, too. “The combination of water sounds and the clean element is the perfect thing to help me relax.” Penny is also grateful for the new creative outlet she’s found in the ASMR community. “I have never been a creative person,” she says, “but I feel like these videos are my art, and I want to keep improving and getting better all the time.” See more of Penny’s soothing sponge sounds — today on our story and new to our IGTV channel.
6,049 364k 20 hours ago
Video by @la.luna.asmr

while countless people find relief for tension and anxiety through whispered voices or softly tapping fingernails in asmr videos, penny clarke (@la.luna.asmr ) shares a different source of calm: hands squeezing soap from brilliantly colored sponges. “i’ve always found cleaning a great help with anxiety, which is something that affects my life every day,” says the self-described “full-time mum” (with a degree in criminology) from england. and as gratifying as viewers find her videos, it’s clear that making them comforts penny, too. “the combination of water sounds and the clean element is the perfect thing to help me relax.” penny is also grateful for the new creative outlet she’s found in the asmr community. “i have never been a creative person,” she says, “but i feel like these videos are my art, and i want to keep improving and getting better all the time.” see more of penny’s soothing sponge sounds — today on our story and new to our igtv channel.
A trip into a cookbook store when he was 10 years old changed chef Flynn McGarry’s (@diningwithflynn) life. “I picked the most expensive cookbook on the top shelf – ‘The French Laundry Cookbook.’ With that, cooking changed for me from no longer being just about what you eat to being an art form.” Today, the 19-year-old who was born in Los Angeles now lives in NYC and spends his days dreaming up concepts and cooking up inventive dishes at his restaurant, Gem.

See what life is like for chef Flynn these days on our IGTV channel.
5,769 537k Yesterday
A trip into a cookbook store when he was 10 years old changed chef flynn mcgarry’s (@diningwithflynn ) life. “i picked the most expensive cookbook on the top shelf – ‘the french laundry cookbook.’ with that, cooking changed for me from no longer being just about what you eat to being an art form.” today, the 19-year-old who was born in los angeles now lives in nyc and spends his days dreaming up concepts and cooking up inventive dishes at his restaurant, gem.

see what life is like for chef flynn these days on our igtv channel.
Featured photo by @denisebovee
Weekend Hashtag Project: #WHPkindness
This weekend, the goal is to come together and make images and videos that embody friendship and compassion, as in this image by Denise Bovee (@denisebovee). Here are some tips to get you started:
Come together. Get together with a group of family members, friends or classmates to enjoy each other’s company through an activity that lends itself to visuals, like a picnic in your favorite park.
Show support. Do a good deed while you’re with your people. Shelter someone under an umbrella or give someone a gift. It can even be as simple as sharing a hug with someone who needs it.
Get creative. Build your image around a giant heart, incorporate flowers in your composition or include symbolic motifs like the image of a butterfly or rainbow to give your video or photo an optimistic tone.
PROJECT RULES: Please add the #WHPkindness hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video shared over the weekend is eligible to be featured next week.
6,733 856k 2 days ago
Featured photo by @denisebovee
weekend hashtag project: #whpkindness this weekend, the goal is to come together and make images and videos that embody friendship and compassion, as in this image by denise bovee (@denisebovee ). here are some tips to get you started:
come together. get together with a group of family members, friends or classmates to enjoy each other’s company through an activity that lends itself to visuals, like a picnic in your favorite park.
show support. do a good deed while you’re with your people. shelter someone under an umbrella or give someone a gift. it can even be as simple as sharing a hug with someone who needs it.
get creative. build your image around a giant heart, incorporate flowers in your composition or include symbolic motifs like the image of a butterfly or rainbow to give your video or photo an optimistic tone.
project rules: please add the #whpkindness hashtag only to photos and videos shared over this weekend and only submit your own visuals to the project. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video shared over the weekend is eligible to be featured next week.
Over the years, Misty Copeland (@mistyonpointe) has performed “The Nutcracker” ballet in many different roles: Clara, the Sugar Plum Fairy, a doll, Marzipan, a flower, a Spanish dancer and a snowflake. “It was the first ballet I performed in,” says the principal dancer. “It was the most enchanting and empowering feeling I had ever experienced.”
Now, in the film “The Nutcracker and the Four Realms,” she performs in a new role as the Ballerina Princess. “I hope that with ‘The Nutcracker and the Four Realms,’ people see the story through fresh eyes, with the film bringing beauty and diversity to the screen.”
4,631 719k 2 days ago
Over the years, misty copeland (@mistyonpointe ) has performed “the nutcracker” ballet in many different roles: clara, the sugar plum fairy, a doll, marzipan, a flower, a spanish dancer and a snowflake. “it was the first ballet i performed in,” says the principal dancer. “it was the most enchanting and empowering feeling i had ever experienced.”
now, in the film “the nutcracker and the four realms,” she performs in a new role as the ballerina princess. “i hope that with ‘the nutcracker and the four realms,’ people see the story through fresh eyes, with the film bringing beauty and diversity to the screen.”
Today is #DayOfTheGirl — a United Nations holiday close to the causes Malala Yousafzai (@malala) champions, like girls’ education and women’s equality. “I wish more people knew what girls face every day. 130 million girls can’t go to school. The hardest thing is to meet a girl nearly my age, with all the dreams and aspirations that I have, stuck in a situation she didn’t create and unable to choose her own future. And I’ve met thousands of girls like this,” says Malala. “You see a lot of feminist hashtags and T-shirts. But if we really believe the future is female or that girls run the world, we need to support girls on the frontlines of the fight for education and equality.”
Today on our story, we’re hanging out with Malala, learning about some of the latest and greatest moments and people in her life. 🌍
9,172 877k 3 days ago
Today is #dayofthegirl — a united nations holiday close to the causes malala yousafzai (@malala ) champions, like girls’ education and women’s equality. “i wish more people knew what girls face every day. 130 million girls can’t go to school. the hardest thing is to meet a girl nearly my age, with all the dreams and aspirations that i have, stuck in a situation she didn’t create and unable to choose her own future. and i’ve met thousands of girls like this,” says malala. “you see a lot of feminist hashtags and t-shirts. but if we really believe the future is female or that girls run the world, we need to support girls on the frontlines of the fight for education and equality.”
today on our story, we’re hanging out with malala, learning about some of the latest and greatest moments and people in her life. 🌍
Photo by @masa.fb
Hello, world! It’s time for #WeeklyFluff. Miwa (pictured left) and Non (on the right) are two French bulldogs from Japan. It seems the dynamic duo has perfected their posing skills — not to mention their strong street style. For a steady stream of sweet (and sometimes silly) bulldog smiles, follow @masa.fb.
13,120 1m 4 days ago
Photo by @masa.fb
hello, world! it’s time for #weeklyfluff. miwa (pictured left) and non (on the right) are two french bulldogs from japan. it seems the dynamic duo has perfected their posing skills — not to mention their strong street style. for a steady stream of sweet (and sometimes silly) bulldog smiles, follow @masa.fb .
Photo by @angelaowens
“I am a total outsider when it comes to all things fashion,” says photographer Angela Owens (@angelaowens), who recently attended Hypefest (@hypefest), a new two-day cultural festival in Brooklyn, New York, that celebrates streetwear. “This was my first foray into the streetwear world. The kindness and sense of community that I met at Hypefest was far beyond what I expected. The enthusiasm of the fest attendees and the approachability of the designers made for a really welcoming vibe all weekend. It was really cool to get a glimpse of how fashion and culture influence one another.”
Check out today’s story to see some of Angela’s photos from the festival.
3,373 482k 4 days ago
Photo by @angelaowens
“i am a total outsider when it comes to all things fashion,” says photographer angela owens (@angelaowens ), who recently attended hypefest (@hypefest ), a new two-day cultural festival in brooklyn, new york, that celebrates streetwear. “this was my first foray into the streetwear world. the kindness and sense of community that i met at hypefest was far beyond what i expected. the enthusiasm of the fest attendees and the approachability of the designers made for a really welcoming vibe all weekend. it was really cool to get a glimpse of how fashion and culture influence one another.”
check out today’s story to see some of angela’s photos from the festival.
Photo by @nobu_112_
“Usual but unsuspected” 🌬 #WHPunusualportraits
6,340 869k 5 days ago
Photo by @nobu_112_
“usual but unsuspected” 🌬 #whpunusualportraits
Photo by @lookoflal
Meet German shorthaired pointer Lal (@lookoflal), who took on a new persona for #WHPunusualportraits: “Lalpolean!”
6,013 766k 5 days ago
Photo by @lookoflal
meet german shorthaired pointer lal (@lookoflal ), who took on a new persona for #whpunusualportraits: “lalpolean!”
Photo by @hesterhaarsma
A perplexing playground photo shoot featuring plaid = the perfect place for #WHPunusualportraits
5,023 643k 5 days ago
Photo by @hesterhaarsma
a perplexing playground photo shoot featuring plaid = the perfect place for #whpunusualportraits
“Bullies are the worst — and I know firsthand,” says Maddie Ziegler (@maddieziegler). “Being social online should be a positive, fun experience. I’m glad that Instagram is committed to stopping bullies with tools like the bullying comment and photo filters. I’m proud of their commitment, and I’m also proud of the new AR effect I helped work on that spreads kindness. Whether you’re shouting out your BFF or a person you admire, I hope this new Instagram feature is a force for positivity all over the world.”
Today, we’re announcing new tools to help combat bullying on Instagram. Check out the link in our bio to learn more, and watch today’s story to see Maddie’s face filter in action.
9,180 1m 5 days ago
“bullies are the worst — and i know firsthand,” says maddie ziegler (@maddieziegler ). “being social online should be a positive, fun experience. i’m glad that instagram is committed to stopping bullies with tools like the bullying comment and photo filters. i’m proud of their commitment, and i’m also proud of the new ar effect i helped work on that spreads kindness. whether you’re shouting out your bff or a person you admire, i hope this new instagram feature is a force for positivity all over the world.”
today, we’re announcing new tools to help combat bullying on instagram. check out the link in our bio to learn more, and watch today’s story to see maddie’s face filter in action.
Photo by @herreranelly
Looks like someone is getting excited for Día de Muertos. (Same!) #WHPunusualportraits
6,004 833k 6 days ago
Photo by @herreranelly
looks like someone is getting excited for día de muertos. (same!) #whpunusualportraits