5 days ago
Flex friday 💪🏼💪🏼💪🏼😳🏔
too incredible of a story not to share 😮
we hear stories from time to time about people inspired in unusual ways by eleiko equipment, but this one tops the list.
russian powerlifter andrey rodichey decided to carry a powerlifting bar, loaded with 25 kg plates up the tallest mountain in europe – mount elbrus, the mountain stands at 5,642 metres. he strikes a deal with eleiko’s russian general manager maxim agapitov, who offers him a bar for free, if he makes it to the top.
8 days after setting out to summit mount elbrus, andrey accomplishes this impressive feat. andrey stops to snap photos at the top and leaves the bar at the summit, as a mark of the achievement.
we know eleiko bars are in high demand, but even we were surprised to receive a call from the base station at mount elbrus two weeks later to tell us the powerlifting bar was stolen from the summit.
the famed bar is tracked down via social media and in fear that the cycle of it being placed and removed would only continue, it is agreed the bar will make its way to sweden, where it is now on display at eleiko hq in halmstad