2 minutes ago
Tiger woods a winner at riviera for genesis luxury car brand, albeit with mediocre play #facts
feb. 19. 2018. in the second year of title sponsorship of the #genesis
open at #rivieracountryclub
brand's general manager was hoping (and probably praying) for #tigerwoods
to compete. #erwinraphael
wish was answered.
competed for the first two 18-hole rounds, not playing well enough to qualify for weekend play while gaining tremendous media attention for the event and stimulating huge galleries at the tournament, while bringing more attention to genesis
woods' participation at the event and the accompanying television viewership assured of millions, if not tens of millions, of additional impressions for genesis and its winged logo. for woods and for genesis, qualifying for the final two 18-hole rounds would have resulted in lots more exposure. but raphael sounded pleased with what he got. "sure, having tiger play on the weekend would have been great. just having him here has been outstanding," raphael said. woods was in the hunt after the first round. on the second day, he ballooned to a 5-over-par 76 and conceded frankly that he hadn't played very well. woods, 42, the most dominant player of his generation and one of the most accomplished of all time, is attempting a comeback after a series of injuries.
on sunday, #bubbawatson
won the tournament for the third time, stretching back to a time before genesis was the sponsor.
not yet three years old, genesis is elbowing its way onto a playing field that includes more established names such as #mercede #benz #lexus #bmw #audi #cadillac #acura
it was created by the #hyundai
motor co., a south korean automaker affiliated with kia motors corp. two genesis sedans, the large g90 and the midsize #g80
have won strong reviews. a g70 small sedan -- which raphael sees as aimed to compete with the bmw 3 series -- will be shown at the #newyorkautoshow
genesis sold fewer than 21,000 vehicles last year in a 17.1 million u.s. market. #ninfonetwork #vehicleninfo #foodninfo #styleninfo #buzzfeed #huffpostgram #nyc #la #suvs #tesla