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12. south korea
despite heightened tensions with its belligerent brother to the north, south korea is turning into a powerhouse all of its own, with traditions and customs that have stayed largely intact through troubled times.
the sporting world’s eyes will be focused on the country in february, when the 2018 winter olympics get underway in pyeongchang, a mountainous east-coast resort newly connected to capital seoul by high-speed train.
but south korea’s appeal extends far beyond this singular sporting event... click the link in bio to read all the rough guide to 2018 entries.