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The director of insights and trends at ubisoft's strategic innovation lab, lidwine sauer, said we now live in a golden era which has seen augmented reality and artificial intelligence rise to prominence.
“[gamers can] finally have real digital collectibles that cannot be replicated by anyone and can be 100 percent owned by you. thanks to the blockchain, we can now have the equivalent of a digital picasso, with the advantage that it's a lot more difficult to steal something on the blockchain than to steal a picasso.”
having recognized the potential market for the digital goods, sauer acknowledged, "it's one of the use cases of the blockchain, and we want to go further than that." she went on to say, "we feel there's something even more interesting to find [through the blockchain], and we're in the process of trying to find that interesting thing."