23 minutes ago
📷 photography tip 📷
candid lifestyle photography shows your business off as it really is. unlike posed photos, which are carefully planned and crafted to look perfect, candid style shots are spontaneous and genuine. remember that for candid lifestyle photos for your brand, authenticity is more important than perfection.
people's faces are the first place to look for this authenticity in your images. even without any context or background scenery, a face can express a lot. it’s also constantly changing from emotion to emotion, giving you an endless source of interesting emotionally capturing shots.
when you’re struggling to find inspiration, try looking at the people's faces your shooting, create a story for them to lock onto for the emotion your looking for and then let everything happen from there.