1 hour ago
Good monday morning! a little real estate news:
for years, airbnb has been a household name for house-sharing and short-term rentals, particularly in the travel industry. now, moving into the architecture and construction industry with its new backyard initiative—led by the company’s subsidiary samara, a design studio launched in 2016—airbnb is looking to leave its imprint in a more concrete way: designing, building and sharing homes based on contemporary lifestyles.
anthony hitt, president and ceo of engel & völkers america, who was recently recognized as a 2019 rismedia real estate newsmaker, believes this is positive news that could help inspire other segments of the industry. “i think this an intriguing concept that will appeal to a niche market and perhaps inspire new building trends among traditional builders over time,” says hitt. “why wouldn’t a real estate professional want a piece of this action? i think the challenge will come in simply understanding the ‘why’ behind a new way of design and construction, and then preparing the right messaging and marketing strategy targeted to the right consumer.” read more in the link in the photo.