So, the big one then, literally and figuratively, as it’s both a large piece and essentially an entirely new release... what do you think about it? personally, i think @breitling
are onto something here. clearly, the intent is an accessible, rugged volume piece, but to my eyes, there’s more than the obvious in this: an excellent opportunity. yes commercial sense says this needs to be profitable at around 4k and has to have a date window. but my collectors mind would note that there’s something else here, that really puts this watch on the verge of going from a great volume seller, to something that could become iconic. see if you’re going to do a dive bezel, you’re inevitably entering a world where everything is benchmarked against a submariner... to differentiate favorably is essential to being relevant in this game. obviously, the main differentiator here is the great watch you get for the price, and that’s fine. but it’s hard to build a legacy on price. where i see much more perspective though, is another aspect: these numerals. no sub since the explorer dial has had numerals. they hence present a great opportunity to bring a distinctive character to a round dive bezel watch design. and here, i mean just look at them! are they not especially charming? i have to say i really like them, slightly oversized, held back enough to be correct and elegant, but playful enough to give the dial spirit and spice. in connection with the beautifully clean background, these numerals really give this otherwise very correct but not fundamentally groundbreaking watch a totally new and strong personality! i think @breitling
should really celebrate these numerals on future releases of this watch, both by making them in white gold (or blued steel on the silver dial) and by using them in the pr materials (like panerai does to great effect). also, 12-3-6-9 no date would be a brave step to make the design even stronger. should really be considered, even if in just one of several versions (can’t be that hard to do, can it?). you’re onto something here @georgeskern
and design team, something you can make into a brand icon of its own if you put the miles in over the next 5-6 years.